Media Buyer

Proven experience in media buying, creative strategy, and funnel optimization, preferably in e-commerce or direct-to-consumer brands. Strong analytical skills with expertise in performance metrics, testing methodologies, and tools like Meta Ads, GA4, and attribution systems. Leadership abilities to build and manage creative teams. Ability to thrive in a high-autonomy environment with a focus on scaling growth profitably.

Own paid acquisition strategy and execution on Meta, with expansion opportunities. Translate business goals into channel plans, budgets, and testing roadmaps. Architect and lead the creative engine, managing a dedicated pod of creative talent. Drive concept pipeline, testing hooks, angles, offers, and formats. Implement a high-velocity testing cadence for creative concepts. Drive the CRO process on funnels to enhance on-site and post-click performance. Prioritize improvements to conversion rate, average order value, and contribution margin. Define and execute structured experiments on offers, page layouts, and merchandising. Develop and maintain robust measurement systems, including UTMs, CAPI, GA4, and attribution. Enforce decision thresholds and kill/scale rules; conduct performance reviews. Exercise high autonomy to set strategies, launch tests, and allocate budgets. Work cross-functionally with team members on offers, promotions, and inventory.