Media Buyer - Meta & Tiktok - 41437970537
Company:Activate Talent
Location:Brazil, Mexico, Colombia, Argentina, PST
Languages:English
Seniority level:Middle, +4 years
Experience:+4 years
Skills:
A/B testing
Requirements:
+4 years of experience in paid social media advertising, preferably for DTC brands Hands-on experience with Facebook Ads Manager, TikTok Ads Manager, Pinterest Business, and programmatic display platforms Experience with influencer and publisher allowlisting processes and content amplification Proven ability to manage budgets and optimize campaigns for performance metrics (CPA, ROAS, CTR, conversion rates) Knowledge of tracking pixels, conversion events, attribution models, and iOS 14.5+ privacy changes Familiarity with Excel/Google Sheets for reporting and analysis Experience with YouTube Brand Connect and YouTube advertising ecosystem (preferred) Understanding of landing page optimization and testing methodologies Strong attention to detail with ability to manage multiple campaigns simultaneously Analytical mindset with ability to identify trends and optimization opportunities Excellent organizational, time management, and communication skills Ability to work efficiently in a fast-paced environment
Responsibilities:
Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display, and other social platforms. Handle creative trafficking and campaign setup. Implement influencer and publisher allowlisting strategies. Monitor campaign performance and make tactical optimizations. Manage budget pacing and allocation. Conduct regular account audits. Perform daily performance analysis and implement optimization recommendations. Execute A/B tests for audiences, creative, landing pages, and campaign settings. Support landing page testing and optimization. Monitor key metrics including CPA, ROAS, CTR, and conversion rates. Identify trends and anomalies in campaign performance. Implement platform best practices for campaign optimization. Create daily, weekly, and monthly performance reports. Track campaign performance against KPIs. Provide insights and recommendations based on data analysis. Support attribution analysis and customer journey reporting. Maintain organized documentation of campaign strategies and results. Collaborate with creative teams to implement and test new creative assets. Execute creative rotation strategies. Monitor creative performance and provide feedback. Support creative briefing process.
