Head of GTM

5+ years of GTM experience in B2B SaaS or cannabis, ideally in growth-stage environments Experience directly managing sales and marketing teams (digital, brand, events, partnerships) Proven track record driving pipeline, demand generation, and multi-channel growth Strong background launching new products and coordinating cross-functional GTM plans Hands-on experience with HubSpot and BI tools, plus comfort building reporting foundations Creative thinker who brings fresh ideas for pipeline, channels, and storytelling Ability to build trust, unify stakeholders, and elevate GTM thinking across the company

Lead Outbound, Marketing, Partnerships, and Events functions to build a unified pipeline engine Own multi-product GTM strategy, including launch plans for new offerings Build a structured experimentation system across channels, campaigns, and markets Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing Build and refine state-by-state GTM motions for expansion, events, and partner programs Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams Align Product, Sales, CS, and Marketing around coordinated launch plans and growth priorities Partner with Sales leadership on outbound strategy, account targeting, and GTM segmentation Influence positioning, competitive strategy, and storytelling across product lines