Director of Retail Marketing, Americas

12+ years of experience in retail, trade, or channel marketing 5+ years in a leadership role focused on Americas Proven success with a wide range of large retailers across many verticals Strong background in driving success with existing partners, launching new retail channels and managing complex product launches Expertise in owning and managing large-scale marketing budgets Managing partner marketing negotiations and optimizing spend for measurable impact Experience leading large scale fixture/display programs and visual merchandising for top-tier retailers Demonstrated ability to lead and inspire teams Strong strategic thinking, analytical acumen, and project management skills Excellent relationship management and communication skills

Develop and execute Oura’s long range retail brand and channel growth strategy across the Americas Drive retail marketing initiatives to enhance brand awareness, product visibility, and sell-through Lead, mentor, and develop a team of retail channel marketers and visual merchandisers Partner cross-functionally with Regional Sales, Global Marketing, and Operations Oversee go-to-market planning and execution for new retailer launches and product introductions Build and maintain strong partnerships with key retailers Own and manage the Americas retail channel marketing budget Develop quarterly and annual marketing plans tied to clear performance KPIs and ROI targets Lead fixture and in-store display programs for all regional retail partners Oversee the creation and deployment of retail assets, POP materials, and in-store activations Drive integration across retail media networks (RMNs), retailer online channel, and in-store activations Leverage shopper data, retail insights, and market analytics to drive strategy