Director of Marketing

5-10+ years in business development, partnerships, or GTM roles building revenue-driving partner programs. Hands-on marketing experience (demand generation, product marketing, or growth marketing). Direct exposure to capital markets, fintech, investment banking, wealth management, or financial services. NYC area-based. Comfortable being public-facing. Operator mentality. Experience at a marketplace, platform, or network effects business (preferred). Prior work at a broker-dealer, RIA, family office, PE/VC fund, or investment bank (preferred). Track record in partner-led or ecosystem-led growth models (preferred). Experience building and managing referral or affiliate programs at scale (preferred).

Transform member advantages into a strategic partner program. Own and grow the referral engine. Negotiate and execute strategic partnerships. Design event strategy. Act as the face of Finalis in NYC private capital markets. Define messaging and positioning for customer segments. Partner with Product on roadmap priorities and GTM. Create sales enablement. Own competitive positioning. Set growth strategy and guide marketing team. Balance inbound and outbound motions. Drive accountability to pipeline and revenue metrics. Build content systems.