Sr. Growth Marketing Manager (MENA Markets)

Strong written and verbal communication skills in English. Understanding of performance marketing strategies, tactics and processes. Strong understanding of the relationship between marketing channels and business objectives. Proven track record of working at the strategic and tactical level to develop and execute innovative performance marketing campaigns. Extensive knowledge of the paid search, paid social and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms. Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords and other major media buying platforms. Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc. Comfortable performing in a fast-moving, performance-driven environment. Self-directed and demonstrates tact, diplomacy and a clear, courteous and professional manner. Demonstrates effective oral communication skills and ability to work cooperatively with teams. Proficiency in G-Suite and/or Microsoft Office Suite. Knowledge of Google Ads, Facebook, and other ad platforms. Hands-on experience with and intermediate to advanced knowledge of paid search management platforms, product feed management platforms and/or tag management technology. Intermediate to advanced knowledge of analytics platforms, especially Google Analytics. Advanced knowledge with Excel including knowledge of pivot tables and intermediate to advanced formulas. At least 4-5+ years of experience in paid search, paid social, display and video marketing. Experience driving campaigns from concept through to execution and performing post-campaign analysis. Experience with Google Search and Shopping, Facebook Ads, Google Display Network, programmatic display advertising, and video advertising on YouTube. A bachelor’s degree in marketing, advertising, statistics, or other related field.

Drive growth strategy across performance marketing channels for the MENA region. Develop strategies to scale and optimize performance marketing channels. Own all aspects of the MENA region’s paid media program including budget management, media mix, campaign monitoring, and optimization. Build and implement a testing framework for marketing campaigns. Optimize creative assets to drive performance. Develop reporting for stakeholders and leadership. Build, coach, and develop a team to support the MENA growth marketing program. Develop strategies to drive eCommerce User App Acquisition. Collaborate with regional leads to scale paid media programs and identify new opportunities. Plan and manage large-scale campaigns on search, social, and display platforms. Partner with internal teams to enhance tracking efforts and reporting. Optimize performance marketing campaigns to meet goals through channel-specific levers. Support product feed marketing efforts. Work cross-functionally with internal/external stakeholders. Collaborate with creative resources to develop assets. Ensure overall cost per acquisition (CPA) is within targets. Serve as the main point of contact for outside vendor and agency relationships. Maintain relevant certifications such as Google Adwords Certified Professional.