Lead Creative Producer (Performance Marketing)
Company:Social Discovery Group
Location:Cyprus, Malta, USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia
Languages:English
Seniority level:Lead, 7+ years
Experience:7+ years
Skills:
LeadershipProject ManagementAdobe Creative SuiteArtificial IntelligencePeople ManagementGoogle AnalyticsCross-functional Team LeadershipContent creationMentoringMarketingTeam managementStakeholder managementDigital MarketingA/B testing
Requirements:
7+ years of experience in performance marketing creative production, with a focus on Meta, TikTok, and/or Google. Strong understanding of UA metrics (CR, CPA, ROAS) and how creative impacts performance. Proven experience driving measurable business impact — increasing revenue, ROAS, or conversion rates through creative testing, production, and optimization. Proficiency with AI tools for creative production, optimization, testing, and automation (e.g., ChatGPT, Claude, N8N, Replicate, Lovable, etc.). Proven experience managing a creative team delivering high-volume, high-performance assets. Excellent organizational, communication, and stakeholder management skills. Creative intuition + data mindset — you know how to balance storytelling with performance. Experience working with design teams, video editors, and performance marketers.
Responsibilities:
Lead the end-to-end creative production for UA ads across Meta, TikTok and Google (static, video, UGC, AI). Translate UA goals (CPA, CR, ROAS, budgets) into clear creative briefs, concepts and testing plans. Manage and mentor a team of Creative Producers, set priorities, distribute workload and review outputs. Act as the single point of contact for UA teams on all creative requests and pipelines. Drive continuous creative testing, analyse results and scale winning concepts. Systematise production (templates, re-use, guidelines) to increase speed and volume of high-performing assets. Integrate AI tools into daily workflows and promote AI-driven production practices within the team. Collaborate closely with UA, design and analytics to ensure fast feedback loops and measurable business impact.
