Own dashboards and maintain accurate daily performance reporting. Build unified GA4 customer-journey and attribution systems. Surface trends, flags, and optimization opportunities. Track monthly marketing, software, and contractor expenses. Lead project timelines across Meta, YouTube, email, CRO, and creative. Manage briefs, task assignments, deadlines, and cross-functional alignment. Drive a predictable weekly execution cadence for the entire marketing team. QA all marketing assets and deliverables before they go live. Ensure new funnels are clean, functional, and conversion-ready. Oversee pixels, tracking, UTMs, and data integrity across all platforms. Build Asana boards, templates, SOPs, and standardized workflows. Keep operational systems efficient and scalable. Manage the creative pipeline. Ensure smooth handoff between copy, design, editors, and media. Maintain organization of all assets. Support rapid testing.