- Own and manage lifecycle programs across onboarding, engagement, re-engagement, and conversion for self-serve and sales-assisted audiences.
- Develop lifecycle campaigns that nurture users and leads toward paid conversion.
- Build a prioritized roadmap of evergreen lifecycle programs rather than relying on one-off campaigns.
- Own email and lifecycle messaging channels including in-app messaging, push, or SMS.
- Develop audience segments based on product usage, engagement, and behavioral signals.
- Partner with Product and Growth teams to develop onboarding and activation programs.
- Work with Customer Success and Marketing to develop programs for retention, churn reduction, and expansion.
- Establish a structured testing approach for messaging, content, and triggers to optimize performance.
- Track and report on lifecycle KPIs including conversion, pipeline, and revenue.
- Write and manage compelling lifecycle copy and monitor email deliverability and sender reputation.
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