Marketing Operations Specialist

3-5 years of hands-on marketing operations experience in a B2B environment. Deep familiarity with a marketing automation platform, preferably HubSpot. Experience owning campaign execution workflows including setup, QA, and launch. Understanding of lead management, scoring models, and routing logic. Experience creating reports and dashboards that guide marketing decisions. Exposure to broader MarTech tools (chat platforms, ABM tools, attribution platforms). Strong communication, documentation, and cross-functional coordination skills.

Manage end-to-end campaign execution (setup, QA, launch, performance checks) across email, paid channels, and events. Maintain and optimize HubSpot workflows, lead routing, scoring logic, and integrations. Build and update dashboards and reports measuring campaign impact and funnel performance. Partner closely with Marketing, Sales, and RevOps for smooth handoffs and consistent data. Recommend new tests, experiments, and optimizations based on performance insights. Document processes and improve campaign operations efficiency.