Creative Strategist

7–12+ years in creative strategy at a high-growth DTC brand or leading agency. Proven ownership of creative for a brand (or portfolio) generating $50M–$300M+ in annual revenue. Demonstrated ability to build scalable creative systems. Deep understanding of Meta and TikTok creative drivers, performance patterns, and scaling requirements. Operator mindset: structured, fast, accountable, and deeply tied to performance outcomes.

Lead creative strategy across paid social, organic content, influencer, email, landing pages, and emerging platforms. Develop and manage testing frameworks for Meta, TikTok, YouTube, and other channels. Build scalable creative systems including hooks, modular scripts, UGC pipelines, and angle matrices. Translate insights and data into high-performing concepts that move revenue. Evolve and refine brand voice to be emotional, modern, direct, and conversion-focused. Craft compelling narratives and strong creative story arcs. Analyze creative performance metrics and diagnose winning themes/failing elements. Maintain a rapid refresh pipeline for paid social. Collaborate with Media Buying, CRO, Influencer, and Product teams. Direct internal designers, editors, UGC creators, and external production partners. Produce world-class briefs, scripts, shot lists, and content frameworks. Ensure creators and editors have clear expectations, metrics, and success criteria.