Performance Creative Strategist (Global)

4–7+ years of experience creating performance creative for paid media (paid social, growth, or performance marketing roles). Exceptional analytical and communication skills, with the ability to distill complexity into actionable insights. Proven ability to personally produce high-performing ads, not just brief or review them. Strong skills in short-form video (UGC-style, lifestyle, property-focused). Strong skills in static ad design. Strong skills in performance-oriented copywriting. Deep understanding of creative best practices across Meta, TikTok, and other paid platforms. Strong analytical instincts — you know how to read performance data and turn it into better creative. Experience working with or sourcing UGC content is a plus. Background in travel, hospitality, luxury, or lifestyle brands preferred.

Concept, create, and ship paid media creative yourself across Meta, TikTok, YouTube, Google, AI-enabled and emerging platforms. Produce static ads, short-form videos, UGC-style content, and simple motion edits. Write compelling ad copy, hooks, headlines, and CTAs tailored to different audiences and funnel stages. Rapidly iterate on creative based on performance data. Translate traveler insights, booking motivations, and luxury positioning into clear creative ideas you personally execute. Own creative testing: new hooks, formats, value props, property features, destinations, and lifestyle angles. Maintain a testing mindset with a bias toward speed, learning, and continuous improvement. Lead CRM and lifecycle marketing initiatives across email, SMS, direct mail, and other owned channels to drive engagement and retention. Partner with paid media teams to align database targeting with campaign audiences. Develop and manage automated nurture journeys that align with the customer lifecycle. Continuously test creative, offer structures, and audience strategies to improve engagement and conversion rates. Review ad performance regularly to understand what’s resonating by platform, audience, and placement. Build and maintain a lightweight library of winning creatives, learnings, and repeatable formats. Develop and execute data-driven strategies to acquire, nurture, and convert homeowner and guest leads across multiple channels. Design and execute A/B and multivariate tests to optimize campaign performance and conversion paths. Collaborate with cross-functional teams to translate insights into scalable marketing improvements. Partner closely with the Paid Media Specialist to align creative output with campaign goals and performance needs. Collaborate with Brand and Design teams to stay on-brand while optimizing for performance. Engage with Product, Revenue, and Brand teams to ensure alignment between data infrastructure, creative strategy, and growth initiatives. Work with Owner Experience and Sales teams to connect marketing performance with homeowner acquisition outcomes.