Instagram Marketing Strategist

4+ years of experience in social strategy, content operations, or growth social 3+ years managing creators/affiliates with real outcomes (traffic, sales, content velocity) Strong copywriting and hook-writing skills Highly organized. Comfortable managing multiple creators at once Background in CPG, lifestyle, home, or consumer products (nice to have) Experience with creator platforms (Aspire, GRIN, Upfluence, etc.) and affiliate tools (nice to have) Experience managing YouTube Shorts strategy (nice to have) Comfortable with Meta Business Suite, TikTok, YouTube Studio, scheduling tools (Later, Manychat, Planoly, Buffer, etc.), tracking + reporting (Google Sheets, GA4 basics, affiliate dashboards), and project management (Asana preferred)

Write native platform copy (short-form hooks, captions, CTAs, story text, comment prompts) Build and manage a weekly social plan balancing brand, education, community, and conversion Schedule and publish content consistently aligned to a test plan Develop testing frameworks for hooks, formats, posting cadence, and creative themes Collaborate with internal team to translate content inflow into a clean, repeatable calendar Monitor performance and iterate quickly based on what is working Provide weekly reporting (short, clear, action-oriented) Attend weekly meeting cadence with leadership and key collaborators