Director of Demand Generation

7+ years of experience in B2B marketing with at least 3 years in a demand generation or growth leadership role Proven track record of building and scaling multi-channel demand generation programs Deep expertise in digital marketing (paid search, paid social, display, SEO, content syndication, email nurture) Strong understanding of marketing funnel metrics, attribution models, and campaign performance optimization Hands-on experience with marketing automation platforms (e.g., Hubspot) and CRM systems (e.g., Salesforce) Comfortable managing media budgets, forecasting, and optimizing ROI Experience partnering with sales and SDR teams Analytical mindset with the ability to translate data into insights and actions Strong leadership and people management skills Excellent communication and collaboration skills Experience in a SaaS, tech, or startup environment preferred Bachelor’s degree in Marketing, Business, or a related field; MBA a plus

Own the strategy, planning, and execution of all demand generation programs Build and optimize multi-channel campaigns Partner with sales leadership to define lead scoring and handoff processes Collaborate with product marketing on messaging and content Lead forecasting and reporting of pipeline contribution, CAC, and campaign ROI Manage and optimize the marketing tech stack Oversee the performance and growth of a small team Test and iterate on campaign strategy using A/B testing Drive the strategy for ABM programs