Email Marketing Specialist

3+ years in email marketing with demonstrated success managing campaigns and automations. Proficiency in HubSpot and email marketing tools. Experience with outreach tools like Reply.io or Outreach. Track record of improving email performance metrics (open rates, click-through rates, conversions). Strong ability to evaluate campaign performance and optimize strategy. Experience in creator recruitment or influencer marketing (nice to have). Familiarity with influencer platforms (nice to have). Knowledge of the creator economy (nice to have).

Collaborate with teams to align email campaigns and creator outreach with business objectives. Define and refine email strategies to maximize engagement, conversion, and creator acquisition. Oversee the creation, scheduling, and distribution of newsletters. Execute systematic email outreach campaigns to recruit new creators. Source high-quality creators using various tools. Craft engaging email content tailored to different creator niches. Track, analyze, and report on email and outreach campaign performance. Work cross-functionally with marketing, content, creator success, and sales teams. Provide actionable feedback in team syncs on campaign results. Act as a proactive leader within the marketing team, owning performance analysis and planning. Stay current on trends in email marketing, automation, and influencer sourcing. Monitor competitor strategies and emerging best practices. Recommend innovations and optimizations to enhance campaign performance.