Email Marketing Coordinator

Bachelor’s Degree 1-3 years of experience in consumer e-commerce or retail-focused marketing roles, ideally with ownership of lifecycle and retention channels Hands-on experience managing both strategy and execution of email and SMS programs Strong analytical skills with the ability to measure ROI, interpret data, and turn insights into action Familiarity with segmentation, testing methodologies, and lifecycle program design Collaborative mindset and ability to work closely with creative, merchandising, and product teams

Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce performance Build and optimize audience segments Own end-to-end strategy and execution of consumer e-commerce email and SMS initiatives Manage and maintain the email/SMS marketing calendar Own the A/B testing roadmap Conduct testing across various elements to increase performance Partner with design and copy teams to evolve creative direction Produce regular reporting on campaign effectiveness Measure and analyze the ROI and overall effectiveness of all lifecycle marketing activities Stay current on trends in e-commerce, email, SMS, and loyalty marketing