Director, Email Marketing

8+ years in email marketing leadership Deep knowledge of marketing automation platforms (Adobe Marketo Engage) including usage of advanced capabilities such as segmentation, personalization, content building, journey building, trigger campaigns, etc. Familiarity with HTML/CSS for email formatting Understanding of data integration across platforms Strong grasp of email privacy and compliance regulations (CAN-SPAM, GDPR, CASL) Strong grasp of how different systems connect and share data across marketing technology platforms Experience with Salesforce CRM, Digital Asset Management Systems, Content Management Systems, and SEO is an advantage Comfortable with data analysis, reporting, and using insights to improve performance Excellent project management, written communication, and ability to guide and mentor team members Ability to work under tight deadlines

Oversee all Ad Council email marketing operations and manage email marketing manager(s) Be the “go-to” email marketing expert within the organization Ensure emails and email data collection follow best practices and privacy regulations Collaborate with internal teams on planning & strategy for emails Collaborate with design team to ensure email designs are current and fresh Work with internal teams on development of landing pages and preference centers Manage Email Marketing vendors, including contract negotiations, invoicing, vendor selection, and platform upgrades Monitor email deliverability, stay on top of industry trends and changes Provide timely reporting, analysis, and insights to drive email marketing initiatives forward Develop local media strategy utilizing email Manage Email Marketing staff, providing ongoing guidance and assisting with career development Work across teams to collect all marketing data across departments and understand marketing performance Build and implement advanced segmentation and personalization strategies Capture B2B 1st party data and all potential leads utilizing marketing tools and services Set up marketing tracking mechanisms to capture engagement and account/contact scoring Implement systematic A/B testing to improve email metrics Analyze performance and optimize campaigns using available tools Monitor data quality within email platform Ensure CRM database quality and accurate sync between CRM and email platform Implement timely strategies for handling of non-responders, optouts and undeliverables Respond to ongoing requests for database queries and list pulls