Paid Social Strategist

Minimum of 3+ years of experience in paid social media buying and planning Experience in paid social planning and buying across at least 2 social platforms (e.g., Meta, TikTok, Pinterest, Snapchat, YouTube) Demonstrated critical thinking ability Excellent communication skills, both written and verbal Ability to take initial direction and transition to independent work Excel skills: comfort with pivot tables and large datasets Proven ability to navigate client communication with senior stakeholders Certifications in digital marketing and/or social media strategy are a plus Ecommerce, Luxury, or Fashion experience is a plus

Develop full funnel paid social strategies Build tactical strategy, platform selection, audience building, content mapping, and flight recommendation Source, pull, and compile research to guide media plan strategy Establish and evolve clients' paid social strategy Analyze multi-platform campaign performance and provide insights Act as a client and platform partner touch point Prepare and present strategic/tactical plans Maintain communication with platform partners