Paid Social Strategist

1-2 years of digital marketing 1+ years of experience with Direct Response marketing specifically in E-Commerce 1+ years experience with Meta Ads and TikTok ads for direct response campaigns 1+ years experience leading paid social strategy for direct response marketing efforts 1+ years experience with Google Analytics, Shopify 1 year experience client facing and handling communications Excellent Excel skills with clear understanding of advanced Excel features Excellent data analytics skills

Full ownership and execution of performance marketing via paid social platforms Effectively executing builds and production A-Z with redundancy across channels Lead execution of optimizations concerning performance improvements relative to goals Effectively own strategic communication internally and externally for clients and client teams Execute performance reporting A-Z with excellent presentation creation capabilities Autonomously presents performance reports and recaps, facilitating strategic conversations with clients Operating as an effective member of the team for both department and account teams Actively participate in the growth and development of junior talent where applicable Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department