3–5+ years of experience owning content and social execution across startups, agencies, brands, or creator-led teams Strong understanding of virality, short-form storytelling, audience behavior, and distribution mechanics Demonstrated growth and GTM experience, with the ability to connect content, social, messaging, timing, and supporting launch touchpoints Deep platform fluency on X (preferred) and LinkedIn, with solid knowledge of Instagram, YouTube, and Facebook Ability to turn creative insights and performance data into clear, opinionated launch strategy Excellent writing skills with sharp instincts for hooks, clarity, and tone Experience managing multiple client launches or accounts simultaneously Confident leading founder-facing calls; hands-on, decisive, and fast to iterate based on real results