Editorial Strategist, SEO & Content

4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high-volume content environment. Strong understanding of mental health or other sensitive, regulated domains preferred. Experience managing an editorial team. Demonstrated ability to translate keyword research and search data into editorial strategy. Skilled at structuring content for user intent, discoverability, clarity, and authority. Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps). Experience working with a CMS (publishing workflows, templates, content modeling, QA). Exceptional writing, editing, and narrative-structuring skills. Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements. Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams.

Own the editorial content calendar and prioritize based on strategic opportunity. Define content angles, framing, and messaging for new and updated content. Design editorial frameworks and templates for clarity and search intent alignment. Identify opportunities for content expansion through analysis. Translate SEO insights into prioritized content clusters and briefs. Monitor generative search and guide editorial adjustments. Create clear, structured content briefs for writers and editors. Guide editors and writers on depth, accuracy, readability, and user intent. Recommend updates for underperforming content. Ensure accuracy, sensitivity, inclusivity, and narrative quality of content. Partner with clinical and legal teams to validate sensitive content. Uphold and evolve brand voice and editorial guidelines. Ensure cohesive storytelling across various content surfaces. Analyze SEO, engagement, and AI-visibility metrics to inform improvements. Recommend and evaluate tests for headlines, structure, snippets, and metadata. Communicate insights to SEO leadership linking editorial changes to impact. Recommend landing page improvements or new page creation.