Editorial Strategist, SEO & Content

4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high-volume content environment. Strong understanding of mental health or other sensitive, regulated domains preferred. Experience managing an editorial team. Demonstrated ability to translate keyword research and search data into editorial strategy. Skilled at structuring content for user intent, discoverability, clarity, and authority. Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps). Experience working with a CMS (publishing workflows, templates, content modeling, QA). Exceptional writing, editing, and narrative-structuring skills. Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements. Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams.

Own the editorial content calendar in partnership with the Head of SEO. Define content angles, framing, narrative structure, and key messaging. Design editorial frameworks and templates for clarity, accessibility, authority, and search intent alignment. Identify opportunities for new hubs, subcategories, and topical expansion. Translate SEO insights into prioritized content clusters, briefs, and scalable templates. Monitor generative search ecosystems and guide editorial adjustments. Scope, brief, and publish research-driven content. Create clear, structured content briefs. Guide editors and writers on depth, clinical accuracy, readability, and user intent. Recommend high-impact updates for underperforming content. Act as the editorial owner for accuracy, sensitivity, inclusivity, and narrative quality. Partner with clinical and legal teams to validate sensitive or high-risk content. Uphold and evolve brand voice and editorial guidelines. Ensure cohesive storytelling across content surfaces. Analyze SEO, engagement, and AI-visibility metrics to inform editorial improvements. Recommend and evaluate tests across headlines, structure, snippets, and metadata. Communicate insights to SEO leadership. Recommend landing page improvements or new page creation.