Senior Paid Social Creative Strategist
114000 - 203000 USD per year
Company:Ethos Life
Location:US, San Francisco, California, United States
Languages:English
Seniority level:Senior, 5-10 years
Experience:5-10 years
Skills:
Data AnalysisStrategyContent creationMarketingDigital MarketingA/B testingCreativity
Requirements:
- 5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands
- Proven experience working for brands with non-physical products, such as in the fintech space
- Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
- A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
- An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
- Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
- Proficiency in leveraging performance data to inform and optimize creative decisions
Responsibilities:
- Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X
- Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge
- Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions
- Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
- Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform
- Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration
- Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment
