- Own the end-to-end strategy, planning, and execution of Liftoff’s AMER event program, including industry conferences, sponsorships, and owned customer events such as summits, executive dinners, and roundtables.
- Tailor event and campaign approaches for different audiences, verticals, and regional contexts, applying lessons learned to continuously refine the playbook.
- Develop and execute multi-channel marketing campaigns that integrate events, email, content, webinars, and digital tactics to drive engagement with prospects, customers, and partners.
- Collaborate with the content and communications team to produce high-quality thought leadership, blog posts, case studies, and event-related content that positions Liftoff as an industry leader.
- Work cross-functionally with Revenue, Product Marketing, Brand, and regional marketing teams (EMEA, APAC) to align programs with sales priorities and business objectives.
- Act as a strategic partner to the Revenue team, maintaining tight alignment with sales priorities, pipeline goals, and account focus to ensure marketing programs directly support key company initiatives.
- Build and manage partner co-marketing programs and relationships that create mutual value and extend Liftoff’s reach.
- Track and analyze marketing KPIs, including generated and influenced revenue, engaged accounts, opportunity creation, and qualitative feedback from revenue teams, to measure impact and inform planning.
- Manage event and campaign budgets, vendor relationships, and timelines with strong project management rigor.
- Apply AI tools and workflows across your day-to-day work to increase efficiency, improve content quality, and surface insights from campaign data.
- Stay informed about competitors, industry trends, and emerging marketing tactics to ensure Liftoff’s programs stand out in a crowded market.
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