Paid Social Strategist

4–5 years of experience planning, building, and managing performance-driven paid social campaigns across Meta (Facebook) Ads and LinkedIn Ads. Meta Certified Digital Marketing Associate (or other relevant Meta professional certification). Deep knowledge of paid social campaign structures. Proven ability to design and execute test strategies informed by performance data. 3+ years running B2B paid social campaigns. Strong understanding of paid social metrics and ability to translate results into actionable recommendations. Skilled collaborator, experienced working with cross-functional teams. Highly organized, able to manage multiple campaigns simultaneously. Driven by both technical precision and creative problem-solving. Experience with Search, Programmatic, or Display campaigns is a strong plus.

Own the end-to-end paid social strategy, execution, and optimization across platforms. Be the paid social subject matter expert in integrated media planning. Stay current on platform updates and social advertising trends. Manage audiences rigorously using first-party data, platform signals, and CRM integrations. Adjust and refine bidding strategies based on performance trends. Navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies. Identify tracking needs or issues for active campaigns. Define and manage bidding and budget strategies across paid social campaigns. Lead the creative strategy for paid social. Analyze data from social ad platforms, Google Analytics, and visualization tools. Synthesize campaign performance into clear, actionable insights. Communicate performance updates, test results, and strategic recommendations to stakeholders.