Director, Product Marketing & Enrollment — Career Accelerator

7–10+ years of professional experience in marketing, enrollment management, or growth leadership within education, workforce development, or technology sectors Proven success scaling marketing and enrollment pipelines for adult learning or training programs Demonstrated ability to develop and execute national go-to-market strategies Experience managing diverse, multi-functional teams Deep understanding of digital marketing, CRM systems (e.g., HubSpot, Salesforce), funnel analytics, and conversion optimization Skilled in branding, storytelling, and product marketing tailored to adult learners Experience managing marketing campaigns across multiple channels Strong analytical skills and fluency with metrics, dashboards, and insights Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or equivalent experience preferred Mission-driven leader committed to diversity, equity, and inclusion

Design and lead a go-to-market and enrollment growth strategy Oversee and grow the Career Accelerator Recruitment and Admissions team Lead the end-to-end marketing lifecycle for Career Accelerator courses Develop and refine messaging, positioning, and campaigns for adult learners Partner with internal teams and external vendors to deploy multi-channel marketing campaigns Lead, coach, and grow a high-performing team of recruiters, admissions specialists, and marketing professionals Implement best practices in CRM management, marketing automation, and data analytics Partner with the Career Accelerator Product team to ensure marketing accurately reflects course design Collaborate with the Development and Communications teams to share impact stories Serve as a thought leader and spokesperson for Career Accelerator’s growth