Director, Product Marketing & Enrollment — Career Accelerator

7-10+ years of professional experience in marketing, enrollment management, or growth leadership. Proven success scaling marketing and enrollment pipelines for adult learning or training programs. Demonstrated ability to develop and execute national go-to-market strategies. Experience managing diverse, multi-functional teams. Deep understanding of digital marketing, CRM systems (e.g., HubSpot, Salesforce), funnel analytics, and conversion optimization. Skilled in branding, storytelling, and product marketing tailored to adult learners. Experience managing marketing campaigns across multiple channels. Strong analytical skills and fluency with metrics, dashboards, and insights. Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or equivalent experience preferred.

Design and lead go-to-market and enrollment growth strategy for Career Accelerator. Oversee and grow the Career Accelerator Recruitment and Admissions team. Lead the end-to-end marketing lifecycle for Career Accelerator courses. Develop and refine messaging, positioning, and campaigns for adult learners. Lead, coach, and grow a high-performing team of recruiters, admissions specialists, and marketing professionals. Implement best practices in CRM management, marketing automation, and data analytics. Partner with Career Accelerator Product team to ensure marketing accurately reflects course design.