Creative Strategist

3+ years of creative strategy work on performance ad programs, with specific focus on short-form video and statics for Meta. Digital portfolio showcasing performance ad work, including short-form video, motion, and statics, with evidence of impact on metrics like hold rate or CTR. Ability to storyboard, cut, and ship ads, and hands-on experience with Figma, Photoshop, or Illustrator. Proficiency in understanding and using performance metrics like thumb-stop rate, 3-second hold, hook retention, CTR, and CPA. Experience using AI tools (e.g., ChatGPT, Midjourney, Runway) to increase speed and volume in ad creation. Excellent communication skills for writing and client presentations. Ability to turn vague goals into testable concepts and track results. Deep knowledge of Figma (Auto Layout, Components, handoff) and strong skills in Adobe Creative Suite.

Lead high-tempo creative strategy and direction for full-funnel ad programs. Deliver expert advice, concepts, directions, and briefs to sell products and services through short-form video. Translate client’s marketing strategy and performance data into clear, compelling ad concepts. Brief Designers and Editors on the creation of assets, including static ads, animations, mobile-first videos, and storyboards. Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale. Monitor performance data to inform creative iterations and improve results over time.