Creative Strategist

2-3 years experience in creative direction and creative strategy for performance marketing. Strong brand strategy and excellent writing skills with portfolio of compelling ad creative. Proficiency in research and analytical skills for campaign optimization. Strong conceptual and problem-solving abilities with data-driven creative approach. Ability to work independently and collaboratively in a fast-paced environment. Experience in social media advertising with understanding of platform-specific creative requirements.

Generate ideas for static, GIF, and video ad creatives. Develop comprehensive creative briefs. Craft compelling scripts for video ads and oversee production. Identify and source content from existing assets, internal talent, and external creators. Guide creative process with video editors and designers. Develop and optimize ads for Facebook, Instagram, and YouTube. Focus on performance metrics like nCAC, CTR, and scroll-stop rate. Review paid analytics to improve creative performance. Coordinate with influencers for whitelisted content and manage creator relationships. Develop copy and messaging for email, SMS, and web channels.