- Launch and scale Meta and Google campaigns across priority international markets (UK, Canada, ANZ, and key EU markets).
- Own end-to-end measurement, including CAPI, GA4, GDPR-compliant tracking, and lift testing.
- Manage and scale annual paid media spend into the millions while optimizing CAC, LTV/CAC, and contribution margin.
- Develop a repeatable testing engine covering creative, audience, offers, and localized landing pages.
- Collaborate with internal creative, product, and lifecycle teams to ensure sharp market execution.
- Establish the foundation for a specialist team, including hiring plans, workflows, and vendor models.
- Drive the quarterly international growth roadmap with recommendations for new markets and channels.