Growth Marketing Manager - Paid Search

Bachelor’s Degree Required 5+ years of experience in digital marketing with a focus on Paid Search (specifically Google) and Paid Social. Advanced campaign management experience required for Paid Search. Proven ability to scale growth marketing and lead generation programs. Expert analytical skills with the ability to forecast and perform data deep dives. Strong understanding and application of conversion tracking and pixel management. Foundational understanding of attribution. Proficiency in Excel & data analytics platforms. Proactive problem solver. Comfortable with ambiguity and take initiative to lead projects. Entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment. Proven success in working cross-functionally with all levels.

Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap for Paid Search. Build the overarching annual, quarterly, and monthly plan for campaigns. Align channel level forecasts tied to marketing & business KPIs. Execute ongoing optimizations and campaign updates. Analyze and track channel performance to provide recommendations. Build testing plans and implement testing initiatives. Collaborate with Creative, Tech, Product, and Data teams. Liaise with Brand and Creative teams to plan, source, and test content for ads. Identify and vet new and emerging tactics. Conduct competitive and market research. Manage tags and pixels, product feeds, and audiences. Partner cross-functionally with teams across the business.