Applyđź“Ť USA
🧠Full-Time
🔍 Health & Wellness
- Managed $20M+ in annual acquisition spend with a proven track record of lowering CAC and boosting LTV
- Full-stack growth marketer who thrives in both strategy and execution
- Comfortable with ambiguity, fast-paced sprints, and 0→1 growth builds
- Deep expertise in Meta, Paid Search, Influencer, and Podcast channels
- Lead with data and speak fluent “marketing math”
- Lead with a player-coach mindset—developing talent while staying hands-on in the work
- Excited about experimenting and quickly building off of your findings
- Experience scaling DTC e-commerce brands, especially in CPG or health & wellness.
- Own the Paid Media Machine: Take full ownership of a $20M+ annual acquisition budget, driving performance across Meta, Google, YouTube, TikTok, podcasts, affiliates, and more
- Lead Relentless Experimentation: Run growth tests across landing pages, offers, bundles, performance creative, and new channel pilots to unlock opportunities to drive new subscription purchases
- Be Hands-On with the Tools: Roll up your sleeves in ads managers and analytics tools - you’re not just calling the plays, you’re on the field
- Coach and Scale a Winning Team: Hire, lead, and inspire an awesome growth team
- Obsess Over Optimization: Architect and execute A/B tests across the conversion funnel to lift LTV and lower CAC
- Deliver Data-Backed Insights: Build and own performance reporting that keeps the entire organization informed, aligned, and ready to scale
Data AnalysisGoogle AnalyticsData visualizationMarketingLead GenerationDigital MarketingBudget managementA/B testing
Posted 3 days ago
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