Senior Manager of Growth Marketing, Paid Search

Strong strategic POV on 'best-in-class' paid search and ability to architect it. Proven track record of cracking new profitable funnels, improving CAC, and scaling spend in competitive DTC environments. Deep, intuitive understanding of end-to-end funnel metrics and ability to diagnose performance shifts with precision. Skilled in designing structured experiments and synthesizing learnings into a compounding playbook. High-signal communicator, able to translate complex data into clear, actionable recommendations. Relentless owner, resourceful team player who thrives in ambiguity and moves with urgency.

Architect and own the end-to-end Paid Search engine, including strategy, execution, budget, analytical framework, and results. Serve as the system's primary diagnostician, identifying the 'why' behind performance shifts. Engineer and execute a high-velocity experimentation program, owning the testing roadmap and funnel strategy. Maintain data integrity through rock-solid tracking, signal quality, and attribution hygiene. Stay ahead of platform changes, algorithm updates, and competitive trends, translating insights into actionable tactics.