Digital Marketing Paid Search (PPC) Strategist (Remote in US)

L
LMG Staffing SolutionsDigital Marketing
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details

Languages
English
Experience
3 years
Required Skills
Data AnalysisGoogle AnalyticsJiraStrategyCommunication SkillsAnalytical SkillsMicrosoft ExcelSEOAccount ManagementReportingClient relationship managementMarket ResearchDigital MarketingBudget managementA/B testing

Requirements

  • Bachelors Degree
  • 3 years of Paid Media (search and social) experience at a digital marketing agency
  • Passionate about paid media
  • Enjoy juggling multiple clients

Responsibilities

  • Lead, maintain, and optimize client accounts.
  • Understand client goals and business objectives.
  • Create reports on campaign performance.
  • Present strategy and optimizations to clients.
  • Provide internal and external reporting on project status and goal achievement.
  • Identify growth opportunities in other marketing channels.
  • Develop, implement, and manage paid search, paid social, and display marketing strategies.
  • Use campaign data to recommend and implement optimizations.
  • Extract insights from campaign data and identify trends.
  • Provide proactive recommendations to enhance client goals.
  • Use Google, Bing, and Social Search Marketing tools, and 3rd party software.
  • Continuously manage and adjust campaign budget allocation.
  • Develop search marketing creative, including keyword generation, ad copy, and landing page copywriting.
  • Stay up-to-date on online search marketing trends and advise clients.
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