Digital Marketing Paid Search (PPC) Strategist (Remote in US)
L
LMG Staffing SolutionsDigital Marketing
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3 years
- Required Skills
- Data AnalysisGoogle AnalyticsJiraStrategyCommunication SkillsAnalytical SkillsMicrosoft ExcelSEOAccount ManagementReportingClient relationship managementMarket ResearchDigital MarketingBudget managementA/B testing
Requirements
- Bachelors Degree
- 3 years of Paid Media (search and social) experience at a digital marketing agency
- Passionate about paid media
- Enjoy juggling multiple clients
Responsibilities
- Lead, maintain, and optimize client accounts.
- Understand client goals and business objectives.
- Create reports on campaign performance.
- Present strategy and optimizations to clients.
- Provide internal and external reporting on project status and goal achievement.
- Identify growth opportunities in other marketing channels.
- Develop, implement, and manage paid search, paid social, and display marketing strategies.
- Use campaign data to recommend and implement optimizations.
- Extract insights from campaign data and identify trends.
- Provide proactive recommendations to enhance client goals.
- Use Google, Bing, and Social Search Marketing tools, and 3rd party software.
- Continuously manage and adjust campaign budget allocation.
- Develop search marketing creative, including keyword generation, ad copy, and landing page copywriting.
- Stay up-to-date on online search marketing trends and advise clients.
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