Digital Marketing Paid Search (PPC) Strategist (Remote in US)
Company:LMG Staffing Solutions
Location:United States
Languages:English
Seniority level:Middle, 3 years
Experience:3 years
Skills:
Data AnalysisGoogle AnalyticsJiraStrategyMicrosoft ExcelSEOCommunication SkillsAnalytical SkillsDigital MarketingBudget managementA/B testingAccount ManagementReportingClient relationship managementMarket Research
Requirements:
Bachelors Degree 3 years of Paid Media (search and social) experience at a digital marketing agency Passionate about paid media Enjoy juggling multiple clients
Responsibilities:
Lead, maintain, and optimize client accounts. Understand client goals and business objectives. Create reports on campaign performance. Present strategy and optimizations to clients. Provide internal and external reporting on project status and goal achievement. Identify growth opportunities in other marketing channels. Develop, implement, and manage paid search, paid social, and display marketing strategies. Use campaign data to recommend and implement optimizations. Extract insights from campaign data and identify trends. Provide proactive recommendations to enhance client goals. Use Google, Bing, and Social Search Marketing tools, and 3rd party software. Continuously manage and adjust campaign budget allocation. Develop search marketing creative, including keyword generation, ad copy, and landing page copywriting. Stay up-to-date on online search marketing trends and advise clients.
