Spearhead quarterly creative vision planning with clients Ideate and write conversion-driven scripts for new ads Storyboard new creative ideas using tools like Figma, ForePlay, Notion Create premium UGC ads for Meta, TikTok, YouTube, and other platforms Work with production partners to create video, gif, and other ad formats Analyze performance data to generate new ideas for improvement Build client-facing reports for key creative decisions Make ads that increase spend, drive better CPAs, thumbstops, and CTRs