Senior Director, Growth Marketing

Posted about 1 month agoViewed
170000 - 225000 USD per year
ArizonaCaliforniaColoradoConnecticutDelawareFloridaGeorgiaIdahoIllinoisIndianaIowaKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMissouriNew HampshireNew JerseyNew YorkNorth CarolinaOhioOklahomaOregonPennsylvaniaPuerto RicoSouth CarolinaTennesseeTexasUtahVirginiaWashingtonWisconsinFull-TimeMarketing
Company:BOLD
Location:Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin
Languages:English
Seniority level:Director, 10+ years
Experience:10+ years
Skills:
LeadershipArtificial IntelligenceData AnalysisMachine LearningProduct ManagementCross-functional Team LeadershipStrategySEOMarketingDigital MarketingA/B testing
Requirements:
10+ years in growth marketing or performance marketing leadership, ideally in high-scale consumer or marketplace environments. Proven experience driving top-of-funnel growth through multi-channel campaigns, product-led initiatives, and partnerships. Hands-on experience with AI/ML-driven marketing technologies, such as personalization engines, generative creative tools, or predictive engagement models. Strong cross-functional collaboration skills. Data-obsessed mindset with the ability to move from insight to action quickly. Experience leading teams across multiple brands or portfolios is a plus.
Responsibilities:
Develop and execute top-of-funnel growth strategy for BOLD, Monster, and CareerBuilder. Partner with product, partnership, data science, and engineering teams to build and scale growth opportunities. Drive experimentation, conversion rate acceleration, and partner connectivity. Drive integrated, cross-platform marketing strategies including paid search, social, display, programmatic, affiliates, and email. Oversee email and CRM lifecycle marketing. Identify and scale product distribution partnerships. Lead the integration of AI tools and LLMs across growth workflows. Collaborate with data and ML teams to enhance user journey prediction, segmentation, and real-time engagement. Partner with product and marketing leaders to identify and optimize growth opportunities within the job search and online ecosystem. Collaborate on in-product experiments, referral programs, and onboarding flows. Bridge marketing insights with product analytics to shape roadmap priorities.
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