Director, Growth Marketing

Bachelor’s degree in marketing (or related field), master’s degree preferred 6+ years of experience in growth marketing strategy, design and execution, in roles of progressively increasing responsibility, within high-growth health-tech organizations Healthcare B2B marketing into Payers, Employers and Providers required Deep knowledge with how the US healthcare system operates, and complex buying cycles for payers, Employer Groups and Providers Strong experience in all bound and integrated omni-channel campaign designs that leverage paid digital, events, content syndication, webinars and other strategic elements Proven experience in buyer journey marketing that drives leads towards top of funnel pipeline growth 2+ years of experience leading growth marketing and collaborating with marketing team and stakeholders Experienced in building buyer journey marketing playbooks and end-to-end Go-to-Market campaigns from the ground up, including account-based marketing (ABM) and B2B/Enterprise digital marketing Strategic thinker with proven ability to craft and execute impactful marketing campaigns

Lead buyer journey growth marketing strategy, design and execution of omni-channel vertical campaigns Develop and execute GTM strategies and plans in collaboration with VP of Marketing and leaders of Sales, Client Success, Solution Engineering, and Product teams Design and execute account-based marketing (ABM) campaigns to increase funnel volume Support Growth and Customer Success through design and execution of deal-based marketing (DBM) campaigns for large deals, and for customer retention and renewals Collaborate with Product marketing and Brand marketing team members to create compelling and differentiated marketing messaging and content Operationalize campaign strategy, design and execution to ensure growth across the buyer journey into verticals, and product launches Increase funnel velocity in collaboration with Sales through custom strategy and asset creation Stay engaged with customer needs, market trends and competitive landscape to help define and position Pager Health’s brand and products Collaborate with marketing and internal stakeholders to market the unique value propositions of Pager Health’s products and services Operationalize, track and optimize key performance indicators (KPIs) to measure the effectiveness of growth and product marketing initiatives