Senior Performance Marketing Manager - ABM

5+ years of hands-on performance marketing experience, including 3+ years dedicated to building and executing ABM programs Skilled in building campaigns and ads directly in platform-native tools (e.g., Rollworks, 6sense, Influ2, Meta, LinkedIn, etc.). Experience with intent signal providers and AI ABM tools Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps. Proven ability to build ABM strategies from the ground up, with a strong focus on high-impact, high-return initiatives. Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams. High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously. Experience in B2B marketing executing and strategizing paid media campaigns Proactive self-starter who identifies opportunities for Marketing to drive business growth. Bachelor's Degree.

Lead and scale Samsara’s digital ABM strategies end-to-end—including audience selection, segmentation, creative execution, and performance measurement. Collaborate closely with Sales to align on account priorities and translate them into targeted, impactful marketing initiatives. Experiment with new channels to uncover new growth frontiers. Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis. Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency. Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities. Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Teams to create integrated campaigns to achieve our goals. Champion, role model, and embed Samsara’s cultural principles as we scale globally and across new offices.