4+ years in B2B SaaS or PLG company (startup or high-growth preferred) At least 2 years focused on ABM or enterprise demand generation Proven experience building and running multi-channel ABM campaigns (digital, direct mail, field events) Strong collaborator with sales teams Excellent communicator Analytical mindset experienced with Salesforce, 6sense/ZoomInfo, or similar ABM/intent platforms Willingness to travel up to 10% of the time