Serve as day-to-day partner to clients, ensuring timely project completion. Support execution of strategic consumer PR plans and campaign initiatives. Maintain organized workflows for fast-paced account activities. Draft compelling pitches, press materials, messaging, and media communications. Build and maintain relationships with relevant consumer media, influencers, and creators. Secure earned media coverage in lifestyle, consumer, culture, and emerging platforms. Support product launches, media events, experiential activations, and influencer programs. Conduct research and trend monitoring for storytelling opportunities. Track media conversations and elevate insights. Monitor campaign performance, pull metrics, and prepare client reports. Partner with creative, social, and digital teams for integrated execution. Contribute ideas in brainstorms and help shape creative PR concepts.