7+ years experience in growth marketing, digital marketing, or SEO 3+ years in a senior leadership role Proven track record of scaling organic traffic and user growth Deep understanding of SEO, content strategy, analytics, and growth experimentation Strong data literacy Experience managing and mentoring cross-functional growth teams Familiarity with DeFi, crypto markets, and blockchain ecosystems (preferred) Proficiency with tools like Google Analytics, Ahrefs, SEMrush, HubSpot, and social analytics platforms (preferred)