Creative Strategist, Retail Media

2+ years in Creative Strategy or a related digital marketing role Hands-on experience in paid media and creative testing Deep familiarity with Meta, TikTok, Google, and other performance channels (Snap, DV360, GDN, Amazon, etc.) Strong analytical acumen; comfort working with reporting dashboards or Excel/Sheets to identify trends Clear and responsive communicator Ability to manage multiple priorities and projects Strong presentation and storytelling skills Experience with eCommerce or DTC environments is a plus Agency experience or high-output environment comfort is a plus Familiarity with tools like Looker, Google Data Studio, Tableau or other reporting dashboards is a plus Proven ability to contribute to process development is a plus

Analyze paid media results to generate actionable creative insights and new test hypotheses Translate data into compelling narratives that inform next-gen creative production Build and maintain creative testing roadmaps tied to performance KPIs and goals Prioritize and manage multiple concurrent projects Proactively communicate with senior leadership and stakeholders Own client communication for creative strategy Confidently present and defend creative insights Develop decks and narratives to guide client decision-making on creative direction Serve as a subject matter expert for creative POVs Execute and report on creative strategy initiatives Partner closely with internal Media teams and Client teams to develop and execute creative testing plans