Lead content and recruitment strategies across digital and print channels. Ensure campaigns are accessible, culturally responsive, and audience-centered. Collaborate with staff to strengthen outcomes and innovate programs. Oversee strategy and execution of general resources like outreach toolkits. Become expert in project management tools and optimize workflows. Gather feedback and use analytics to measure impact. Contribute to the creation, planning, and execution of new initiatives. Provide mentorship and guidance to Program Associates. Stay current with trends in education, recruitment, and marketing. Plan, travel to, and execute meetings and events virtually and in-person. Read and evaluate student applications. Perform administrative tasks.