Brand Marketing Manager, Paid Media
Company:Vanta
Location:United States, EST
Languages:English
Seniority level:Manager
Skills:
Google AnalyticsSEOMarketingLead GenerationDigital MarketingA/B testingCross-functional collaborationCRM
Requirements:
- Paid Media Channel Expertise (OOH, OTT, podcasts, newsletters, webinars).
- B2B SaaS Marketing Experience.
- Proven ability to partner effectively with internal teams.
- Skilled in using performance metrics and analytics tools.
- Highly organized with program building and scaling capabilities.
Responsibilities:
- Execute and optimize top of funnel campaigns across OOH, OTT, podcasts, influencer marketing, newsletters, and webinars.
- Collaborate cross-functionally on campaign strategy with brand, content, design, and marketing operations teams.
- Analyze pipeline performance and drive improvements through optimization and reporting.
- Evaluate and test emerging top-of-funnel acquisition channels.
- Support webinar program management, including setup, production, and reporting.
