Media Buyer / Paid Ads Specialist

5–7 years of hands-on experience managing and optimizing paid media campaigns Strong communication skills in English (written and spoken) Level C1 Advanced proficiency in Google Ads (Search, Display, Shopping, Performance Max, YouTube) Expert-level knowledge in Meta Ads (Facebook/Instagram) Expertise in LinkedIn Ads (B2B focus) Emerging channel expertise in TikTok Ads Advanced proficiency in Google Analytics 4 Proficiency in Google Tag Manager Experience with conversion tracking implementation Experience with UTM parameter management Experience with multi-touch attribution modeling Advanced proficiency in Excel/Google Sheets Experience with Data Studio / Looker Studio Preferred: Tableau or Power BI Preferred: SQL basics Experience with CRM platforms (Salesforce, HubSpot) Experience with marketing automation tools Experience with landing page builders (Unbounce, Instapage) Experience with call tracking software Experience with ad management platforms (Optmyzr, Marin, Kenshoo)

Develop and execute comprehensive paid media strategies Lead media buying initiatives that drive scalable growth Establish testing frameworks and optimization protocols Collaborate with cross-functional teams Manage monthly ad budgets across 5-10+ accounts Execute campaign setup, launch, monitoring, and optimization Conduct regular account audits and performance reviews Implement advanced bidding strategies and budget allocation models Scale winning campaigns Continuously analyze campaign performance data Implement A/B and multivariate testing Develop custom attribution models and reporting frameworks Translate complex data insights into actionable recommendations Monitor competitive landscape and industry trends