- Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels, transforming drafts into engaging, patient-focused copy that informs and converts
- Conduct keyword research and competitive analysis for multiple practice clients to identify content opportunities and optimize existing assets for local and national search
- Partner with cross-functional teams (design, paid media, social) to provide strategic copywriting guidance and SEO best practices tailored to each practice's market
- Support the SEO Team Lead in developing client content strategies, identifying optimization opportunities, and implementing editorial standards across all accounts
- Monitor content performance metrics for client websites and recommend data-driven improvements to boost rankings, patient inquiries, and appointments
- Maintain brand voice consistency for each practice while adapting tone and style for different treatments, audiences, and platforms
- Write descriptive and directive LLM prompts for various projects within the marketing organization
- Stay current on aesthetic industry trends and regulations to ensure all content is accurate, compliant, and competitive
- Develop and execute a comprehensive content calendar aligned with SEO goals, product launches, and brand narrative.
- Write, edit, and proofread high-quality blog posts, whitepapers, and landing page copy that adheres to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles.
- Perform in-depth keyword research and on-page optimization (meta tags, internal linking, header structures) to improve organic visibility.
- Oversee the content production pipeline, ensuring all assets are delivered on time and meet quality standards.
- Monitor content performance using tools like Google Search Console and Google Analytics 4; use data to pivot strategies and improve ROI.
- Work closely with technical SEO and development teams to ensure content is properly indexed and rendered.
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