Head of Lead Generation (Kompetenza & Datamax AI)

4+ years of experience in B2B lead generation, outbound marketing, or growth automation Hands-on experience with Amplemarket Hands-on experience with LinkedIn automation (HeyReach, Aimfox, etc.) Hands-on experience with Salesforce CRM Proven ability to build and manage automated multichannel prospecting workflows Data-driven mindset with experience in A/B testing and campaign analytics Excellent written and verbal communication skills Strategic thinker with a “test and learn” attitude Strong organizational skills; able to manage campaigns for multiple brands simultaneously

Develop and execute lead generation strategy Build and manage outbound sequences across Amplemarket, LinkedIn automation tools, and Salesforce Conduct A/B testing on messaging, targeting, and outreach Maintain and manage CRM workflows in Salesforce Brainstorm and implement creative ideas for outbound growth Manage campaign analytics and performance dashboards Coordinate with the sales team for lead handoff Research and test new automation and AI tools Plan and coordinate monthly webinars and lead-gen events