6+ years of experience in programmatic media, campaign management, or performance optimization roles At least 3 years of people management experience Proven success driving measurable improvements in campaign performance and client satisfaction Strong understanding of digital media channels (display, video, native, CTV, etc.) Excellent communication and presentation skills Highly analytical mindset Ability to translate data into actionable insights Organized, detail-oriented, and adept at prioritizing multiple initiatives Experience with DSPs or programmatic trading