Collaborate with Product Managers and Product Designers to drive data-informed product decisions Define, run, and analyze A/B tests to validate product hypotheses and optimize user experience Own and maintain event tracking coverage across web and mobile platforms to ensure accurate data collection Analyze user behavior across the full product funnel, including registration, onboarding, and overall platform activity Leverage tools such as Google Analytics, Amplitude, BigQuery, Tableau, and others to generate actionable insights Build and maintain dashboards and reports for product and growth teams to monitor key metrics Define and track core product metrics such as activation, retention, conversion, ARPU, etc Support product decision-making by providing actionable data insights and recommendations Evolve data analytics processes and architecture to improve efficiency, reliability, and scalability