- Lead and mentor a local team of 4 specialists including KOL, community, PR/events, and content managers.
- Develop quarterly marketing plans tailored to the Pakistan market.
- Manage and allocate a regional marketing budget of $50k–$100k+ monthly to maximize ROI.
- Monitor campaign performance, cohort quality, and LTV trends using analytics platforms.
- Act as the primary liaison between the local team and Global HQ to share insights and coordinate global initiatives.
- Ensure all local initiatives, content, and partnerships meet financial regulatory standards.
- Identify and scale new acquisition channels and traffic sources.
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