- Own and manage the US & ROW promotional calendar across email, push, and newsletters.
- Plan, build, and execute all US & ROW CRM communications, including briefing, scheduling, deployment, and performance analysis.
- Support the delivery of targeted campaigns to drive engagement and commercial performance.
- Lead the US CRM testing roadmap, running A/B tests and sharing insights, learnings, and recommendations.
- Produce regular performance reporting, identifying trends, optimisation opportunities, and future test ideas.
- Collaborate with CRM and marketing teams to share best practices and contribute to team culture.