- Own the product-led growth revenue number end-to-end, from first touch through to activation and ongoing monetization.
- Build and maintain the model and weekly scorecard that the business uses to track growth.
- Rebuild the self-serve funnel into a single journey to eliminate manual intervention in the onboarding process.
- Improve activation rates for long-tail brands using funnel and cohort analysis to identify and fix friction points.
- Direct monetization strategy, including pricing, packaging, license mix, and average revenue per brand.
- Lead a cross-functional squad and collaborate with Business Development, Sales, RevOps, Data, and Finance teams.