- Design, build, and maintain complex multi-step journeys in Iterable, including branching logic, dynamic content, and cross-channel orchestration.
- Own the technical relationship with the CRM platform, including data feeds, event tracking, API/webhook integrations, and catalogue/template systems.
- Translate business and lifecycle goals into technical builds while maintaining strategic intent.
- Partner with data/analytics functions to ensure journeys are properly instrumented for measurement and attribution.
- Identify and implement opportunities for scalable execution, such as templating and dynamic content blocks.
- Perform QA and serve as the technical backstop and escalation point for CRM operations.
- Monitor platform roadmaps and recommend new feature adoption for Iterable and adjacent martech.